Italy’s leading innovation company in the spice market joins the World Week for Reducing Salt Consumption (March 14-20, 2022), the international event promoted by the British network WASSH – World Action on Salt, Sugar & Health.

Rome, 03/15/2022. It takes place this week the global awareness campaign promoted by the World Action on Salt, Sugar & Health (WASSH), an association with partners in 100 countries formed in 2005 to improve the health of populations by gradually reducing salt consumption to less than 5 grams per day, a target recommended by the World Health Organization (WHO).

The goal is to raise awareness of the issue among governments and the public, as well as to encourage food companies to reduce salt in their products, considering that in many countries about 60-80% of the salt consumed is not added during the cooking of food or at the table, but is already present in processed and packaged foods. In fact, excessive salt consumption promotes increased blood pressure, resulting in an increased risk of occurrence of serious hypertension-related cardio-cerebrovascular diseases, such as myocardial infarction and stroke, and has been associated with other chronic-degenerative diseases such as cancers, particularly of the stomach, osteoporosis, and kidney disease. Globally, daily salt consumption is between 8 and 15 grams per day, but, according to WASSH, if it were reduced to less than 5 grams, about 2.5 million deaths could be prevented each year.


Italpepe joins the international campaign with some tips to reduce salt consumption in food preparation: use herbs, spices, garlic, and citrus fruits instead of salt to add flavor to food; drain and rinse canned vegetables and legumes; check labels before buying to choose less salty food products; gradually reduce salt to favorite recipes, taste buds will adapt; do not put salt and salty sauces on the table, so that even the youngest members of the family get used to not adding salt.

Italpepe’s line of Substitutes groups all those spices that are able to flavor dishes and give them sweet notes. In fact, one can reduce the amount of salt in preparations by using spices and herbs such as black pepper, garlic, onion, coriander, curry, cumin, dill, basil, and ginger. To limit indirect sugar consumption, one can opt for clove pepper, anise, cardamom, ground cinnamon. Spices from Italpepe’s “The Substitutes” selection are particularly good for balanced cooking and a proper balance of flavors, aromas and nutritional properties.


Italpepe is an Italian company that for over 50 years has believed in the mysterious appeal of spices, which accompany and give color to our lives every day. A brand guarantee of excellence, sophistication, sustainability and quality. An excellence that it pursues through the careful selection of products, the protection of biodiversity and endangered local specialties. It supplies major retail brands and exports its products all over the world.

Vuoi inviarci un commento o un suggerimento?

Compila il form per permetterci di ringraziarti per il tuo prezioso contributo.

Continuate a seguirci sul nostro sito e sui nostri canali social:

Come possiamo aiutarti?

Ti piacerebbe collaborare con noi?

Continuate a seguirci sul nostro sito e sui nostri canali social:

Would you like to send us a comment or suggestion?

Fill out the form to allow us to thank you for your valuable contribution.

Keep following us on our website and social channels:

How can we help you?

Would you like to cooperate with us?

Keep following us on our website and social channels:

Permettici di aiutarti.

Vuoi entrare nel nostro team?

Carica il tuo CV in formato PDF (massimo 5Mb)
Continuate a seguirci sul nostro sito e sui nostri canali social:

Permettici di aiutarti.

Vuoi diventare un nostro
brand ambassator o rivenditore?

Continuate a seguirci sul nostro sito e sui nostri canali social:

Permettici di aiutarti.

Vuoi farci conoscere le tue materie prime?

Continuate a seguirci sul nostro sito e sui nostri canali social:

Permettici di aiutarti.

Vuoi proporci i tuoi servizi?

Continuate a seguirci sul nostro sito e sui nostri canali social:

Permettici di aiutarti.

Sei un blogger o un influencer?

Continuate a seguirci sul nostro sito e sui nostri canali social:

Permettici di aiutarti.

Vuoi proporci una sponsorship o partnership?

Continuate a seguirci sul nostro sito e sui nostri canali social:

Permettici di aiutarti.

Ti piacerebbe collaborare con noi?

Continuate a seguirci sul nostro sito e sui nostri canali social:

Allow us to help you.

Do you want to join our team?

Upload your CV in PDF format (maximum 5Mb)

Keep following us on our website and social channels:

Allow us to help you.

Do you want to become one of our
brand ambassator or reseller?

Keep following us on our website and social channels:

Allow us to help you.

Would you like to let us know your raw materials?

Keep following us on our website and social channels:

Allow us to help you.

Do you want to propose your services to us?

Keep following us on our website and social channels:

Allow us to help you.

Are you a blogger or influencer?

Keep following us on our website and social channels:

Allow us to help you.

Do you want to propose a sponsorship or partnership?

Keep following us on our website and social channels:

Allow us to help you.

Would you like to cooperate with us?

Keep following us on our website and social channels: