THE COMMITMENT.

The Commitment

FROM RESPECT AND INVESTMENT IN ONE'S TERRITORY, THE ROOTS OF CORPORATE LONGEVITY ARE BORN.

Our commitment to the TERRITORY

The respect for the land , enhancement of the work of our farmers, solidarity, and promotion of culture and talent are the basis of our work and choices. Collaboration with leading universities, research centers and schools and sponsorship of cultural initiatives testify to the attention and commitment of Italpepe in trying to make a contribution to the area in which it operates.

Research & Innovation.

THANKS TO THE VITALETTI ACADEMY AND ITS TEAM OF EXPERTS, ITALPEPE DEVELOPS A DEDICATED PROJECT FOR EACH CLIENT.

We put ourselves out there every day with a positive and purposeful spirit. We establish numerous collaborations to try to continuously learn and improve our skills. We believe that only through good communication can lead to streamlined, efficient and effective decision-making and implementation processes. There is no good external communication if there is no good internal communication: it is precisely the listening and exchange of ideas, within the company and with our stakeholders, that is the driving force behind our change and innovation that we are pursuing. From this virtuous exchange, the Vitaletti Academy was born: a center that collects, processes and synthesizes the contributions of all our best collaborators. This has set itself the ambitious goal of becoming a landmark in the research and dissemination of spice culture . It is the company’s “beating heart”: it studies, imagines the future, and supports the sales network and customers with research, data analysis, and constant training.

AGENDA 2030

We, too, got involved and joined the challenge of theUnited Nations’ Agenda 2030: for each of the 17 points, we compared and analyzed ourselves to understand what we are already doing and asked ourselves what we can still do to make ourselves better and better.

We are keen to share with you our results….

DEFEATING POVERTY IN THE WORLD

We do not claim to defeat poverty, but we certainly purchase raw materials from poor countries of the world, thereby contributing to the improvement of the economic conditions of the producing companies and their operators.

QUALITY, EQUITABLE AND INCLUSIVE EDUCATION

In 2020, the Vitaletti Academy, a think tank of experts in disciplines ranging from food and wine to research, management to marketing and communication, was established to guide the company’s activities in pursuit of its ambitious goal of becoming a benchmark in the research and dissemination of spice culture.

All of our staff are constantly attending training courses on various topics to increasingly raise their cultural level, both professionally and personally.

SUSTAINABLE ENERGY

100% of the electricity purchased and used by our plant comes from certified renewable sources.

REDUCE INEQUALITY WITHIN AND AMONG NATIONS

We purchase raw materials from all countries of the world, contributing to the improvement of economic conditions for manufacturing companies and their operators.

We like to think that our spices are a small daily luxury that everyone should have the right to enjoy. That is why we have identified a pack that allows us to offer a product at a price that is affordable to everyone, without sacrificing a product of the highest quality.

Spices are history, tradition, culture, evocation of moments and emotions. They bring with them the values of sharing and inclusion. That is why they are an asset that everyone should have access to.

FIGHTING CLIMATE CHANGE

100% of our packaging can be disposed of in the recycling collection.

100% of the electricity purchased and used by our plant comes from certified renewable sources.

PROMOTE PEACEFUL AND INCLUSIVE SOCIETIES IN SUSTAINABLE DEVELOPMENT, ENSURE ACCESS TO JUSTICE FOR ALL, AND CREATE EFFECTIVE, ACCOUNTABLE AND INCLUSIVE INSTITUTIONS AT ALL LEVELS

We choose only suppliers who guarantee fair and equitable pay to all their employees and who meet all the standards imposed by our very high quality standards. In addition, by 2023 we will demand more evidence of this from all our suppliers by asking them to sign our code of ethics. Respect for our values is an unquestionable condition in all business dealings of the company.

ACHIEVE FOOD SECURITY, IMPROVE NUTRITION AND PROMOTE SUSTAINABLE AGRICULTURE

Food safety

We apply very strict food safety rules, which affect the entire agri-food chain: we carry out many checks and analyses on purchased raw materials, we demand high quality standards from our suppliers, and we also often support them in the best management practices to be implemented, where they differ from those required by European regulations. We like to think that in this way the suppliers themselves are “sensitized” to the issue of food safety and apply the same practices for all their productions, not just those dedicated to us.

Sustainable agriculture

We have a line of products from organic farming, to encourage more and more environmental sustainability of primary production.

Nutrition

We have created the new line “Spice Up – 100% Freeze-Dried Fruits & Vegetables,” which facilitates and increases the consumption of fruits and vegetables resulting in the acquisition of the vitamins and minerals they contain. This line also makes it possible to reduce food waste, which unfortunately characterizes especially the kitchens of wealthier countries.

GENDER EQUALITY

The company’s staff is 56 percent female. Sixty percent of leadership and management roles were assigned to women.

The recruitment of new people to join the company’s workforce is based on the person’s skills and soft skills, without looking at gender.

DECENT WORK FOR ALL AND LASTING ECONOMIC GROWTH

We have always supported and advanced the right to decent work for our employees, promoting creativity, innovation and proactivity. Our women and men receive salaries commensurate with their jobs, with no difference between the two sexes. We make room for young people by providing training paths and internships for recent graduates.

MORE SUSTAINABLE CITIES

We use only energy from renewable sources and sort all our waste: we help our city, Rome, secure a more sustainable future.

CONSERVE AND SUSTAINABLY USE THE OCEANS, SEAS AND MARINE RESOURCES FOR SUSTAINABLE DEVELOPMENT

We have decided, starting in 2023, to purchase and use only products that are biodegradable or have a reduced impact on the environment to protect the oceans, seas and marine resources.

STRENGTHEN IMPLEMENTATION ARRANGEMENTS AND REVITALIZE THE GLOBAL PARTNERSHIP

Our raw materials, by their very nature, come from countries in the world that are in some cases poor: we have forged collaborative relationships and partnerships that have lasted for years, which ensure constant dialogue and discussion with all players in the supply chain.

HEALTH AND WELL-BEING

We do not claim to ensure well-being for everyone and all ages, as Agenda 2030 Goal 3 requires, but we can say that at the very least we try to ensure healthier food for our consumers:

Since 2018, we have created the “Spice Up” project with the aim of encouraging everyone to follow a healthy diet and correct lifestyle. The practical and colorful pack aims to entice everyone, even the youngest, to bring nutrient-rich spices to the table every day. To stimulate the use of these allies of healthy eating, we have introduced, for the first time in this product category, a “source of” and nutrition declaration on labels.

We have confirmed this commitment in 2022 by studying a supplement to this line that also involves fruits and vegetables. With “Spice Up – 100% Fruits & Vegetables” we make available 365 days a year in the pantries of Italians, the taste and nutritional properties of fresh fruits and vegetables.

We constantly strive in our communications to promote a healthy lifestyle and the adoption of the Mediterranean Diet. For us, it is not just sharing a food plan, but sharing its intrinsic values, such as the importance of preserving traditional methods of cultivation and harvesting; the value of intercultural dialogue, hospitality and local history; and respect for diversity, often the source of creativity.

Over the years, we have worked to promote the use of spices and herbs as valuable allies in reducing sodium as part of one’s daily diet. We designed a line of salt-free flavorings and joined “World Salt Reduction Week” by setting up our displays with dedicated communication.

“World Salt Consumption Reduction Week” is an initiative sponsored by the World Action on Salt, Sugar & Health (WASSH), an association with partners in 100 countries formed in 2005 to improve the health of populations by gradually reducing salt consumption to less than 5 grams per day, a target recommended by the World Health Organization (WHO).

The goal is to raise awareness of the issue among governments and the public, as well as to encourage food companies to reduce salt in their products, considering that in many countries about 60-80% of the salt consumed is not added during the cooking of food or at the table, but is already present in processed and packaged foods. Excessive salt consumption could promote the onset of serious cardio-cerebrovascular diseases. Globally, daily salt consumption is between 8 and 15 grams per day, but, according to WASSH, if it were reduced to less than 5 grams, about 2.5 million deaths could be prevented each year.

AVAILABILITY AND SUSTAINABLE MANAGEMENT OF WATER

Water use in our company is limited only to washing processes: we have optimized production plans in order to minimize any possible waste of water. In addition, by 2023 we have decided to purchase and use only products that are biodegradable or have a reduced impact on the environment.

RESILIENT AND SUSTAINABLE INFRASTRUCTURE

100% of the electricity purchased and used by our plant comes from certified renewable sources.
To transport our products, we rely on couriers who are gradually abandoning fossil fuels and replacing them with biofuels.

SUSTAINABLE PRODUCTION MODELS

Our production process can be described as zero waste: we package almost 100 percent of the purchased raw material, with practically no product dispersion.

We have an entire line of organically grown herbs and spices that is supplemented with new references every year. It is a small gesture to support our environment with ever greater commitment!

SUSTAINABLY MANAGE FORESTS

We commit by 2023 to purchase and use only paper and paperboard made of FSC-certified material from responsibly managed forests.

ENVIRONMENT

Environmental Policy

ITALPEPE PURSUES THE PRINCIPLE OF SUSTAINABILITY IN THE MANAGEMENT OF ITS BUSINESS WITH COMMITMENT AND DETERMINATION.

Italpepe’s commitment to environmental protection is embodied in the careful management of the production process, ensuring with timely and constant monitoring, the minimization of related environmental impacts. The company carries out effective and efficient activities aimed at recycling, rationalizes paper use, and purchases energy produced from renewable sources.

Italpepe raises awareness, involves and empowers all its employees and suppliers on issues related to environmental sustainability in order to contribute to the spread of a circular model of production and consumption.

Management has adopted an environmental policy based on the following strategic objectives:

  • Prevent, control, and reduce the environmental impact of the production process and associated community risks;
  • Raise awareness among employees, suppliers and consumers about the importance of preventing irreversible damage to our planet by adopting a sustainable and careful consumption pattern;
  • Making the supply chain and distribution activities sustainable;
  • Reduce as much as possible in energy consumption from nonrenewable sources;
  • Digitize business processes in order to reduce paper consumption;
  • Reduce the amount of plastic we use for packaging;
  • Adhere as much as possible to the circular economy model: study and create packaging that is recyclable or made from recycled materials, use recycled paper, use metal water bottles to replace disposable plastic cups, sort and 100% recycle production waste, promote initiatives aimed at encouraging creative reuse of packaging.

COMMUNITY

Community Projects

THANKS TO THE FLEXIBILITY OF PRODUCTION, ITALPEPE CAN DEVELOP INNOVATIVE PROJECTS TOGETHER WITH ITS CUSTOMERS. CAN STUDY TOGETHER WITH LARGE-SCALE RETAIL BRANDS PRODUCT LINES THAT BEST SUIT THE NEEDS OF CONSUMERS.

Social sustainability and ethics are pillars of our business management. We strongly believe in the importance of investing in young people, in meritocracy, in the importance of ensuring a good work-life balance, and in creating collaborative and supply relationships based on fair and equitable compensation. No company can aspire to solidity and longevity if it does not contribute to creating wealth in the area and community in which it operates and grows. We believe in the importance of investing in the improvement and development of the territories on which our raw materials are born and grown. And that is why we have engaged in a continuous and virtuous dialogue for mutual improvement with all our suppliers. We have increased the references in the Organic Italy line by investing in Italian farmers, with whom we have selected the best varieties of spices and herbs. We are working to ensure that our suppliers become partners with whom we share a path of growth, innovation and continuous research.

“Business Emotions: food, design and business culture” is the title of the event organized by Italpepe in collaboration with the two companies SLAMP of Pomezia and Golden Brasil Coffee of Ardea (Rome) that took place on Saturday, November 17, 2018 at Italpepe’s headquarters in Rome.
Italpepe made available the spaces of its headquarters to give a sensory journey desired by three local businesses, together for a day that starts with taste and then involves smell and, finally, sight.
During this one, guests had the opportunity to experience the world of spices up close through a journey full of flavors, aromas, nuances and fragrances.
The Vitaletti family organized guided tours of the company aimed at the young students of the Liceo Artistico of Pomezia, protagonists of the School-Work Alternation Project carried out together.

This initiative is part of the calendar of the XXVII edition of the Business Culture Week promoted by Confindustria and Unindustria Roma with the aim of enhancing the often unknown identities of Lazio companies and the importance of the link between them and the territory in which they operate.

The event was also part of the European Year of Cultural Heritage 2018, with the theme “Industrial culture: the bridge between economy and social growth at the heart of European identity.”
It is an achievement that underscored the role of business culture as a building block of Italy’s and Europe’s cultural heritage.

On Jan. 9, 2019, Italpepe launched the School-Work Alternation project that led to the creation of the company’s historical archive. An initiative promoted in collaboration with the Municipality of Pomezia and the Pablo Picasso High School of Art and Language in Pomezia, which is included in a broad project to enhance and promote the historical memory of the area.
“From the very first moment we believed in this collaboration. Our students will be able to make an important contribution within the Corporate Brand Heritage plan, being able to count on training by specialized personnel from the Archival and Bibliographic Superintendence of Lazio. We are certain that this virtuous collaboration will bring innovation to the company and provide important professional skills to the students,” stressed Prof. Francesco Rossi, Vicar of the Pablo Picasso High School.
And so in April 2019, on the occasion of the company’s 50th anniversary, the biography of our founder, Alfonso Vitaletti, and the company’s historical archives were presented.
“We are proud of this wonderful initiative that gives young people in our area the opportunity to undertake a professional and cultural experience that is important for their growth process,” says Councillor Simona Morcellini. “Italpepe is an example of entrepreneurship and innovation that it is important to make known and transfer to the younger generations.”
Regarding this project, General Director, Stefano Vitaletti, spoke, saying:
“My father has always believed in corporate management based on values and valuing the people who work with us. We believe a lot in these young people, who have shown us great enthusiasm and interest in the project. My father always repeats that humility and honesty are fundamental in work: it is a source of great pride for me to share with all these boys his sound principles, which I am sure will instill in them optimism and hope.”

On June 24, 2019, Italpepe celebrated at its Rome headquarters its 50th anniversary, and the Vitaletti family decided to celebrate it through the creation and publication of the historical archive, the company biography and the dissemination of videos on social networks, made with the contribution of the students of the Liceo Artistico e Linguistico of Pomezia who joined the School-Work Alternation projects.
Boys in whom the Vitaletti Family has enthusiastically invested and to whom it has tried to pass on the principles of sound and honest business management, central to Mr. Alfonso, in the hope of instilling in them optimism and hope.
The company’s 50th anniversary is a very important milestone that was celebrated with all the historical partners and collaborators, who contributed to the realization of the ambitious and innovative project to reorganize the spice category: The Rainbow Tasting, a new way of displaying spices and a new way of using them that allows everyone to create refined and personal versions of everyday dishes.

To affirm the role of the Italpepe brand as the leader in innovation of the entire
category. Reaching a young target audience, consisting of people who lead a lifestyle
busy and who spend little time in the kitchen, but who do not want to give up healthy
power supply. Communicating in a youthful, light, original way in a very static market and
little innovation. This is the goal of Italpepe, which involved about 200 male and female students
from the master’s degree program in Marketing & Digital Communication
– coordinated by the
teachers Laura Michelini, Gabriele Granato and Gianluca Arnesano – in a challenge in making the
Best projects to promote spice culture.
Two groups stood out among the participants with creative proposals that stand out in originality and
feasibility. The group Seven Spices, consisting of Franc Kurt Begovi Guido Cherri, Marco Esposito,
Alessandro Capozzi, Maria Catalani, Federica Arnaud Aven and Mariapia Loparco proposed a
Evocative video based on multiculturalism not only in the kitchen, but in everyday life
while promoting the company’s entire range of spices. The group has also realized
Of music playlists associated with the spices so as to create a multisensory experience
cooking with Italpepe products. The Seoul group, on the other hand, composed of Riccardo Mascagni,
Emilio Pizzimenti, Marco Rapone, Nicolò Renzo Di Lallo, Valerio Stabile and Alex Tomassi has
Proposed “Tasting Wheel” game combining some recipes with related sensory nuances
of spices to two video campaigns “What if every spice was a place in the world…?” and “What if every
spice was a city?” to promote spice culture in the world of youth.

_

Adherence to World Salt Consumption Reduction Week.

“World Salt Consumption Reduction Week” is promoted by the World Action on Salt, Sugar & Health (WASSH), an association with partners in 100 countries formed in 2005 to improve the health of populations by gradually reducing salt consumption to less than 5 grams per day, a target recommended by the World Health Organization (WHO).

The goal is to raise awareness of the issue among governments and the public, as well as to encourage food companies to reduce salt in their products, considering that in many countries about 60-80% of the salt consumed is not added during the cooking of food or at the table, but is already present in processed and packaged foods. In fact, excessive salt consumption promotes increased blood pressure, resulting in an increased risk of occurrence of serious hypertension-related cardio-cerebrovascular diseases, such as myocardial infarction and stroke, and has been associated with other chronic-degenerative diseases such as cancers, particularly of the stomach, osteoporosis, and kidney disease. Globally, daily salt consumption is between 8 and 15 grams per day, but, according to WASSH, if it were reduced to less than 5 grams, about 2.5 million deaths could be prevented each year.

Italpepe joins the international campaign with some tips to reduce salt consumption in food preparation: use herbs, spices, garlic, and citrus fruits instead of salt to add flavor to food; drain and rinse canned vegetables and legumes; check labels before buying to choose less salty food products; gradually reduce salt to favorite recipes, taste buds will adapt; do not put salt and salty sauces on the table, so that even the youngest members of the family get used to not adding salt.

Italpepe’s line of Substitutes groups all those spices that are able to flavor dishes and give them savory and/or sweet notes. In fact, one can reduce the amount of salt in preparations by using spices and herbs such as black pepper, garlic, onion, coriander, curry, cumin, dill, basil, and ginger. To limit indirect sugar consumption, one can opt for clove pepper, anise, cardamom, ground cinnamon. Spices from Italpepe’s “The Substitutes” selection are particularly good for balanced cooking and a proper balance of flavors, aromas and nutritional properties.

_

"The Herbarium"
Spice plants designed by Giordano Giammona.

In the panorama of Roman artist days, we selected Giordano Giammona. A young man who managed to make his talent his life’s work. His curiosity, resourcefulness, creativity, and extraordinary skills particularly impressed us, so much so that in 2014 we decided to entrust him with the creation of the planisphere where all the origins of our products are illustrated, which is still kept in our meeting room today. In 2021, we also entrusted his talented hand to carry out another project: the herbarium. In our Academy all the records for each individual spice are kept. Each of these, is embellished with a drawing signed by Giordano depicting the plant from which the product we package is made.

_

"Thought taking shape"
Sponsorship of Roberto De Luca's artistic and synesthetic research activity.

Spicy Sun

Year: 2018
Size: 50x70 cm
Technique: Trattopen and natural spice colors.

Body

Year: 2019
Size: 50x70 cm
Technique: raw spices.

Sensuality

Year: 2021
Size: 90x110cm h:170cm
Technique: Spices, fir wood and reclaimed wood.

Hidden Garden

Year: 2022
Size: 40x60cm h:20cm
Technique: Spices, wood, various reclaimed materials.

Italpepe has selected from the panorama of emerging artists in the Roman hinterland Roberto De Luca, a young boy from Pometino who has been promoting and developing a multi-sensory artistic path for years. The company decided to sponsor and support this project in order to promote the spread of artistic culture in this area and by valuing young people who are committed to what they do and what they believe in. Roberto De Luca’s paintings were displayed during the “Emozioni d’Impresa” event during Culture Week 2018, organized nationwide by Confindustria.

“I began this research by placing myself somewhere between a life drawing and a pure abstract, to allow the viewer with his thoughts to travel within the painting in search of the message he feels belongs to it. It is a detachment from the univocal reality of everyday life but preserving its forms, colors that invite a pause to immerse oneself in these paintings, which preserve the familiarity of reality to expand it and load it with new calm and extreme sensations with the viewer choosing whether to enjoy them. The colors serve to rediscover the natural or artificial environment, presented festive and joyful, but without being certain which it is. As of now, I am evolving this research by integrating spices to create visual-olfactory synaesthesia, when possible accompanied by soundscapes, to create meaningful spaces of experience that stimulate reflection and dialogue on the themes underlying them.”

Roberto De Luca

Watch the interview with Roberto De Luca in “Poets and Poetry, Art and Artists column,” broadcast on One TV and Sky Arte on June 27, 2017.

Watch the interview with Roberto De Luca in “Poets and Poetry, Art and Artists column,” broadcast on One TV and Sky Arte on Jan. 18, 2018.

QUALITY

TRADITION

INNOVATION

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