VITALETTIACADEMY

Vitaletti Academy

THE RESEARCH CENTER TO PROMOTE AND POPULARIZE SPICE CULTURE.

The Vitaletti Academy is a
think tank
of experts in various disciplines, from food and wine to research, from management to marketing and communication to guide business activities geared toward innovation and development. The goal is to lead the development and innovation of the entire product category.

Spices are
memory, culture and innovation.

Spices hold the thousand-year history of peoples and territories, the tradition of our region and our family, the memories of our lives condensed into an unmistakable taste and aroma. However, they are also the undisputed protagonists of a cuisine aimed at experimentation and innovation.

A team of professionals is complemented by a staff of consultants and lecturers who constantly support the company in the various
projects designed specifically for each individual client
. Before each business negotiation, Vitaletti Academy experts study the best display and assortment solution, based on the customer’s characteristics and taking into account the specific areas in which they operate.

At a time of great change in all fields such as the present, from society to digital transformation to human relations,
Italpepe wants to meet the challenges and lead the change
. Not just adapting to changes as a bystander but being an innovative company and a key player in market developments. The Vitaletti Academy represents an incubator of ideas and projects, a lean and flexible structure that is the heart of business innovation.

EXPERIMENTATION & INNOVATION

Areas of
development.

_

What WE DO
DEPARTMENT
RESEARCH & DEVELOPMENT

Analysis of raw materials: choice and selection, analysis of new market trends, identification of emerging trends.

DEPARTMENT
TRAINING

Training of all employees, sales network and merchandising. Organizing corporate events for stakeholders to share new projects.

DEPARTMENT
ANALYSIS

Analysis of all data from individual stores to work out the most suitable assortment to increase rotations and sales.

DEPARTMENT
CHECK

Report of sales and rotations of individual store references. Monitoring feedback from marketing and communication operations.

DEPARTMENT
COMMUNICATION

Development of communication actions to support the commercial. Social strategies, development of projects to improve in-store engagement and exposure.

WHEN THE COCKTAIL
MEETS SPICES

The sensory nuances interpreted
from Cristian Lodi's signature cocktails

QUALITY

TRADITION

INNOVATION

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