On the occasion of TuttoFood in Milan, Italpepe celebrates the evocative power of spices with the event “Not just spices, but emotions”
Milan 08.05.2023 – Composing a dish, a perfume, a cocktail is an artistic act just like composing a painting, a melody or a book. They communicate the author’s personality, fascinate, stimulate feelings and memories, to the point of making that moment a unique experience. In other words, they have the ability to arouse emotions.
On the occasion of TuttoFood, Italpepe celebrates the evocative power of spices with the event “Not just spices, but emotions.” Exceptional ingredients that can unequivocally lend personality, charm and sensuality to dishes, drinks and fragrances. Spices have always accompanied moments of conviviality and lightheartedness. They are the warm and sensual notes we add to our hot bath when we want to relax, they are the characteristic notes of the bitter used to make the cocktails with which we celebrate our successes, they are the scent of the cake in the oven to share on Sundays all together, they are the unmistakable notes of the fragrance of the person we love left on the sweatshirt we lent her when she was cold at the seashore. In other words, spices tell stories and bring emotions to life with their impressive evocative power.
Confirming itself once again as the most innovative company in the spice market, Italpepe chooses Milan to describe its seven sensory nuances with seven new cocktails designed by Cristian Lodi, in collaboration with Campari Academy, and seven room fragrances created by the “Officina delle Essenze” brand.
“I am deeply attached to each cocktail I create because through each one I tell a story. The most intriguing thing about my job is always meeting new people with different stories, which I love to interpret by researching and experimenting with new ingredients and Mixology techniques. Smile&Cocktail is the phrase that best represents me: I smile and create cocktails, to improve myself, learn and convey emotions,” says Cristian Lodi, creator of the event’s drinks in collaboration with Campari Academy.
“Room fragrances are ambassadors of emotion. A light breeze swelling the freshly laundered sheets, that same air that entered our lungs and restored the happiness of an afternoon spent outdoors in the company of loved ones. A fragrant note that lightly touches us and takes us back to the excitement of the first flower we received as a gift and the heartbeat it caused. Thanks to the scents for
environments we are able to give the space a true characterization. Because with fragrances our homes are transformed into the stories we want to live and relive,” says Maurizio Lembo, founder of the “Officina dell’essenze” brand.
“The Vitaletti Academy is being enriched by new collaborations that are enabling us to spread the culture of the fascinating world of spices in a totally new and original way. We want Tasting Rainbow, our innovative way of classifying spices and herbs, to reach the homes of all Italians, involving everyone in the story of the Italian tradition that accompanies moments of conviviality, joy, celebration and sharing thanks to the evocative power of the scent and aroma of spices. We want to become a point of reference for all those who are fascinated by this world, because behind each of our products there is intense research that is worth enhancing and sharing with everyone,” comments Stefano Vitaletti, General Manager of Italpepe.
Italpepe is an Italian company that for over 50 years has believed in the mysterious appeal of spices, which accompany and give color to our lives every day. A brand that is a guarantee of excellence, ricercatevity, sustainability and quality. An excellence that it pursues through the careful selection of products, the protection of biodiversity and endangered local specialties. It supplies the main signs of the grande distribution and exports its products all over the world.
For more information and requests for materials:
Francesca Iannarilli, Marketing and Communications Manager Vitaletti Academy – Italpepe
francesca.iannarilli@vitaletti-academy.it – Tel. +39 06 9345040
